Product Designer
I design products
that make hard things
feel obvious.
Based in Taiwan. Currently at GoFreight, building tools for the global freight industry.
10 yrs
B2B SaaS
2 roles
Enterprise + Consumer
7-person
Team built from scratch
2 domains
Freight + Mental health
Selected work
Product design — end to end
AI Email Add-in – Choosing What to Build Before Building It
GoFreight needed to validate a zero-to-one AI concept. Before committing to any architecture, I needed to figure out which direction we could actually test — and make it tangible enough that real companies would sign up for a beta.
GoFreight · Lead Product Designer · 2025
7
Beta companies
12
Beta users
Zero
Production code before validation
HealYou: When Design Fixes the Problem, and When It Doesn't
As co-founder and sole designer of a mental health matching platform, I ran four post-launch experiments. Two moved the numbers. Two didn't.
HealYou 聊心茶室 · Co-founder & Product Designer · 2025
6x growth
Sessions
1.3% → 4.15%
Conversion
75% → 55%
Bounce rate
Rate Management – Bringing Pricing Inside the Product
Freight forwarders had no system for rate management — every company was running on spreadsheets. I led the design of GoFreight's first Rate Management module, giving teams a shared source of truth for pricing.
GoFreight · Lead Product Designer · 2024
14
Paying customers
USD $6,825
MRR
~30–40% faster
Quote time
What people say
Kyle thinks well beyond the design itself. He takes time to deeply understand the problem — and the solutions he comes up with actually work. Quick to learn and put new things into practice. Straightforward, trustworthy, and someone I'd always recommend.
Product Leader, GoFreight
Olivia
Kyle consistently transforms complex requirements into seamless, user-obsessed designs. His intuitive interfaces are the number one selling point when clients refer us. He's always the first to dive into the analytics post-launch. Far more than a designer — a strategic partner who elevates the entire product lifecycle.
Senior Product Manager, GoFreight
Yuting
Selected writing
10 Years in B2B SaaS: The Most Important Thing I Learned Wasn't a Framework
What actually makes things happen in product teams — and why trust beats process.
8 Things I Learned from a Silicon Valley VP of Product
On leadership, influence without authority, and rebuilding motivation after a team shrinks to one. Republished by Business Weekly.
I Still Jump to Solutions Too Fast
Four design experiments on HealYou. Two worked, two didn't. The split came down to one question I kept forgetting to ask.