Product Designer
I design products
that make hard things
feel obvious.
Based in Taiwan. Currently at GoFreight, building tools for the global freight industry.
10 yrs
B2B SaaS
2 roles
Enterprise + Consumer
8-person
Team built from scratch
2 domains
Freight + Mental health
Selected work
Product design — end to end
AI Email Add-in for Freight Forwarders
Freight forwarders' operations staff spend hours manually re-entering data from documents sent by overseas agents into their system. The AI Add-in reads incoming documents, cross-references system data, and pre-fills the shipment form automatically — eliminating manual entry at the point where every booking begins.
GoFreight · Lead Product Designer · 2025
7
Beta companies
12
Beta users
Zero
Production code before validation
HealYou — Mental Health Matching Platform
Finding a therapist in Taiwan means navigating an opaque market with no standard profiles or fit signals. HealYou matches people to therapists based on specialty and approach — and ran four post-launch experiments to figure out what actually got people to book.
HealYou 聊心茶室 · Co-founder & Product Designer · 2025
6x growth
Sessions
1.3% → 4.15%
Conversion
75% → 55%
Bounce rate
Rate Management for Freight Forwarders
Freight forwarder sales teams were pricing every shipment on spreadsheets — no shared system, rates going stale, quotes taking too long. Rate Management gives teams a single place to store, search, and apply freight rates inside GoFreight.
GoFreight · Lead Product Designer · 2024
14
Paying customers
~30–40% faster
Quote time
Building a Product Design Team from Scratch
When I joined GoFreight, the design role meant writing HTML alongside engineers — the team optimized for what was easy to build, not what users needed. This is how that changed: from one designer cutting code to an 8-person team that leads product thinking.
GoFreight · Lead Product Designer · 2024
1 → 8
Designers built from scratch
6+
Products shipped as a team
Zero
Designers cutting HTML by the end
Shipment Dashboard for Importers & Exporters
Importers and exporters use GoFreight's portal to track their shipments and manage invoices — but had to check four separate lists just to get a basic picture of where things stood. The Dashboard gives them an immediate overview the moment they log in: active shipments by status, upcoming arrivals, and invoices due.
GoFreight · Lead Product Designer · 2025
400
Monthly active users at launch
101
Survey responses via Fake Door
What people say
Kyle thinks well beyond the design itself. He takes time to deeply understand the problem — and the solutions he comes up with actually work. Quick to learn and put new things into practice. Straightforward, trustworthy, and someone I'd always recommend.
Product Leader, GoFreight
Olivia
Kyle consistently transforms complex requirements into seamless, user-obsessed designs. His intuitive interfaces are the number one selling point when clients refer us. He's always the first to dive into the analytics post-launch. Far more than a designer — a strategic partner who elevates the entire product lifecycle.
Senior Product Manager, GoFreight
Yuting
Selected writing
10 Years in B2B SaaS: The Most Important Thing I Learned Wasn't a Framework
What actually makes things happen in product teams — and why trust beats process.
8 Things I Learned from a Silicon Valley VP of Product
On leadership, influence without authority, and rebuilding motivation after a team shrinks to one. Republished by Business Weekly.
I Still Jump to Solutions Too Fast
Four design experiments on HealYou. Two worked, two didn't. The split came down to one question I kept forgetting to ask.
Get in touch
Open to the right conversation.
Looking for product design roles
0-to-1 · SaaS · Remote or relocation
Side project collaboration or consulting
Just a curious hello — I read every message