Work
Selected case studies in product design.
AI Email Add-in – Choosing What to Build Before Building It
GoFreight needed to validate a zero-to-one AI concept. Before committing to any architecture, I needed to figure out which direction we could actually test — and make it tangible enough that real companies would sign up for a beta.
HealYou: When Design Fixes the Problem, and When It Doesn't
As co-founder and sole designer of a mental health matching platform, I ran four post-launch experiments. Two moved the numbers. Two didn't.
Rate Management – Bringing Pricing Inside the Product
Freight forwarders had no system for rate management — every company was running on spreadsheets. I led the design of GoFreight's first Rate Management module, giving teams a shared source of truth for pricing.