Work
Selected case studies in product design.
AI Email Add-in for Freight Forwarders
Freight forwarders' operations staff spend hours manually re-entering data from documents sent by overseas agents into their system. The AI Add-in reads incoming documents, cross-references system data, and pre-fills the shipment form automatically — eliminating manual entry at the point where every booking begins.
7
Beta companies
12
Beta users
Zero
Production code before validation
HealYou — Mental Health Matching Platform
Finding a therapist in Taiwan means navigating an opaque market with no standard profiles or fit signals. HealYou matches people to therapists based on specialty and approach — and ran four post-launch experiments to figure out what actually got people to book.
6x growth
Sessions
1.3% → 4.15%
Conversion
75% → 55%
Bounce rate
Rate Management for Freight Forwarders
Freight forwarder sales teams were pricing every shipment on spreadsheets — no shared system, rates going stale, quotes taking too long. Rate Management gives teams a single place to store, search, and apply freight rates inside GoFreight.
14
Paying customers
~30–40% faster
Quote time
Building a Product Design Team from Scratch
When I joined GoFreight, the design role meant writing HTML alongside engineers — the team optimized for what was easy to build, not what users needed. This is how that changed: from one designer cutting code to an 8-person team that leads product thinking.
1 → 8
Designers built from scratch
6+
Products shipped as a team
Zero
Designers cutting HTML by the end
Shipment Dashboard for Importers & Exporters
Importers and exporters use GoFreight's portal to track their shipments and manage invoices — but had to check four separate lists just to get a basic picture of where things stood. The Dashboard gives them an immediate overview the moment they log in: active shipments by status, upcoming arrivals, and invoices due.
400
Monthly active users at launch
101
Survey responses via Fake Door